3-5 Spafield street,
London, EC1R 4QB

Picture was set up in 2005 and quickly grew in stature, winning awards from the outset. Initially a specialist design practice with a brand and digital focus, we now operate across all things brand, digital, print, TV and motion design.

Have a look at the work on the site, if you like what you see, do get in touch.

Interactive

We cover web, mobile, IPTV, and kiosk. We have an awarding winning history of designing and developing the busiest entertainment sites in the world. Our own ecommerce solutions have served some of the worlds largest brands. The consultancy we are able to offer has helped multinationals define brand and product strategies on a global basis. As a company with creativity at its core, much of this has included the highest quality UX and design.

Please look at the case studies to learn a bit more about how we produce coherent experiences across mobile, desktop and IPTV.

Motion

Picture produces broadcast titles, animations and infographics. We film for broadcast, for brands, and for fun. We have had productions aired on terrestrial TV, raise funds for charities and amuse us and YouTube when we have fancied it. Our 3D and animation work has been shown in major galleries worldwide, having been commissioned by leading contemporary artists. We work in many languages producing video for global products.

Examples of the above can be viewed on this site.

Print

From car liveries to books, exhibition stands to wrapping paper, print has always been a major part of what we do.

As with all of the above, if you have a project you would like to talk to us about please feel free to get in touch. Even if we cant help directly we are always more than happy to advise.

Projects

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  • Interactive
  • Motion
  • Print

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  • Experiential
  • Art direction
  • Branding
  • Strategy
  • Award
  • Channel 4: Black Gold

    Channel 4: Black Gold

    Black Gold was an award winning film Channel 4 broadcast along with this online project. The project exposed the injustices in the coffee trade, specifically the distribution of profit. Picture developed this Google Maps mash up that asks you to plot your coffee shop on the map and tell it how much you spend a week. The site then shows you the route of your money down the supply chain, detailing the distribution of your spend at each point.

    • Interactive
    • Art direction
    • Strategy
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  • Eavis (BBC Events Platform)

    Eavis (BBC Events Platform)

    Over the last few years, the BBC had utilised a semi-automated/semi-hand built template system called the MMFT (Major Music Festival Template) to create websites supporting coverage of music festivals. While the sites produced (several by Picture) were always well received with high quality content and design, they were also difficult to produce, time-consuming, and costly. Because of their hand-made aspects, they were very easy for editorial staff to break.

    The aim behind Eavis was to take the common editorial requirements for these MMFT websites and produce a platform (with CMS) for quickly producing them. Editorial users would be able to focus on the quality of the content by reducing development and delivery overhead.

    By taking an adaptive design approach and utilising feature detection, mobile versions of the sites are able to feature much of the same content as desktop versions.

    Eavis is set to be used on about 25 sites a year. With what was a 2.5 week task now taking a couple of hours, the time and cost savings are obvious. This project was made with our service layer partner Softwire.

    • Interactive
    • Art direction
    • Strategy
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  • Couverture and The Garbstore

    Couverture and The Garbstore

    www.couvertureandthegarbstore.com

    Couverture and The Garbstore decided to combine their online stores in part of a repositioning looking to offer a wider range of products to each shopper.

    The task was branding the destination in such a way as to compliment both organisations. The work did not stop at design, the stores were operating with different systems effecting the way clothing items are named, purchased or handled for delivery. It was our job to devise the most efficient system for housing both set ups. The store offers full ecommerce internationally taking care of differing taxation levels and variable shipping costs. We have been developing our own ecommerce systems since it has been possible, so we always make sure we find the perfect fit.

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  • Android: Films

    Android: Films

    We were commissioned by Google to produce 23 short movies that show the broad capabilities of the Android operating system showcasing specific controls. Our job was to differentiate Android from the other mobile platforms available, especially the iPhone. The US version had to be delivered 6 weeks from the briefing; eight other languages had to be finished 6 weeks after that. We developed a style that combined live action, 3D character animation and stop-motion animation. We worked with the Google EMEA marketing team to script the films over the first two weeks, shooting on two sets simultaneously (one live, one animation) over 10 days.

    • Motion
    • Art direction
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  • Dust PR

    Dust PR

    www.dustpr.com

    Dust, the fashion PR leaders, were looking for an agency to design and deliver a online destination befitting their impressive client list. Picture delivered this site using Wordpress for the content delivery system. Picture work with various CMS systems and deliver bespoke CMS's when suitable. This site is fully scalable and will be able to expand and develop both in terms of technological developments and amount of information.

    • Interactive
    • Art direction
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  • BBC GEL

    BBC GEL

    www.bbc.co.uk/gel

    Building on the BBC and developing a Global Experience Language (GEL) for the BBC is no mean feat. We are have been closely involved in the evolution of a global experience language for the BBC’s digital services. The GEL guidelines are a reference point for designing BBC services across Web, Mobile, iPTV and Tablet. BBC approached Picture to develop a number of prototypes of internal design explorations focussed on increasing pan-product engagement over the BBC’s products. We also went on to design and build the site that would be used internally and externally. We have also developed GEL Bootstrap, which is a design and development framework that will empower all users to rapid prototype sites, decreasing the time spent on design and build considerably.

    Working closely with the User Experience and Design department (UX&D) we developed working prototypes for static design explorations. Using a CSS + Javascript GEL framework (www.bbc.co.uk/gel) Picture had developed over many BBC site designs and builds, we were able produce iterations very rapidly. This allowed design and user interaction problems not clear in initial designs to come to light early and solutions to be devised and tested. The prototypes made use of animation to reveal layers of information to guide readers through related and important content. The aim was to give a view of latest content and give the entire BBC property a greater sense of connection and ‘nowness.’ The prototypes were designed to be adaptive to multiple devices and in keeping with the BBC’s ‘One Service’ philosophy are available on mobile, tablet, desktop and IPTV.

    • Interactive
    • Experiential
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  • The Guardian

    The Guardian

    We were commissioned by The Guardian to produce a range of "artistic and slightly abstract" stings to be screened in the entrance of the new Guardian offices. They were presented on a huge tiled video display wall for maximum impact.

    • Motion
    • Art direction
    • Experiential
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  • BBC Glastonbury Festival

    BBC Glastonbury Festival

    www.bbc.co.uk/music/festivals/glastonbury/2011

    The Glastonbury site used the BBC's Major Music Festivals Template, which Picture redeveloped to be used as the framework for all BBC music festival sites. The site was designed primarily for three audience uses, pre-festival information, the live viewing experience and then catch up. The site had a Live Media System that streamed footage from pretty much every stage around the festival. The site was updated over the Glastonbury weekend with photos, set lists and other related content as it became available. More concurrent users used this event site than any other BBC music website.

    • Interactive
    • Art direction
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  • Google Mobile Brand Guidelines

    Google Mobile Brand Guidelines

    Android is now the smart phone market leader. Despite this, there is still confusion around the relationship between Android and Google and what constitutes a 'with Google' experience and what does not. We were commissioned by the Google Mobile team to produce brand guidelines and presentation tool-kits, for both internal and external use. Particular focus was provided for Google's partners, the carriers (o2, Orange, Vodafone), retail (Carphone Warehouse and Phones 4U) and OEM's (Original Equipment Manufacturer - Samsung, LG, Motorola etc). This was in order to educate them about the concepts, the do's and don'ts and to enable them to market the products whilst talking confidently. We led the mobile team through a series of exercises, work-shops and a complete audit of all content internal and external.

    • Interactive
    • Print
    • Art direction
    • Strategy
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  • Hackney 2012

    Hackney 2012

    www.bbc.co.uk/events/e9wmxj

    Hackney 2012 was one of the first websites to be produced on new Eavis platform. It was an important real world test for the product, as Hackney Weekend 2012 was one of the BBC's 'tier 1' events along with the Olympics and the Queen's Jubilee.

    Over the weekend the website delivered rich content to over 8 million unique visitors with an estimated 2 million videos viewed concurrently.

    • Interactive
    • Art direction
    • Strategy
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  • HelpAge International

    HelpAge International

    HelpAge International works in 60 countries around the world to improve the lives of older people in areas such as health, social protection, rights, and work.

    With a diverse range of partners and activists around the globe, HelpAge wanted to demonstrate their reach and interaction between people and their activists.

    We developed an interactive map that displays the activist's locations and names, also plotted on the map are the people who have left the activists messages and questions. Clicking for further details lets the user read the full thread of conversation.

    • Interactive
    • Art direction
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  • BBC Listening Project

    BBC Listening Project

    www.bbc.co.uk/thelisteningproject

    The Listening Project, in partnership with BBC Nations & Regions, the British Library and others. We were to encourage and enable members of the audience to get together with significant people in their lives to record in audio “the conversation of a lifetime”. This could be about key moments in a relationship, an interview about a significant experience (e.g. going to war, an illness, going bankrupt, writing a book) etc.

    As these sound bytes are unique unmeditated examples of oral and social history the British Library was to also archive these as an ongoing audio record of contemporary life. The BBC are broadcasting the conversations across network, and local services, and online; enriching the way we tell our own stories. The objective for the network is to grow The Listening Project as a long running element of Radio 4’s offer. It is thought that it could run for 10 year period prior to existing as a permanent archive. The project was to be developed leveraging existing technology provided by the BBC Introducing application.

    • Interactive
    • Art direction
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  • "Pramface" Titles

    "Pramface" Titles

    Meet Jamie and Laura, two young, free, and single teenagers who, after hooking up at a party, soon find they have one very big complication on their hands. Laura is pregnant. So even though they barely know each other, they now have one thing in common - and it’s getting bigger.

    Picture were commissioned to produce the titles for the show which has been recommissioned for a second series.

    • Motion
    • Art direction
    • 54381455|0
  • BBC Commercial Availability

    BBC Commercial Availability

    www.bbc.co.uk/programmes/b0103y2x/products

    When the BBC recently released a huge backlog of content to be made available commercially, it was clear their current method of displaying where to buy this content was in need of an overhaul. While the BBC had been displaying commercial availability information for quite some time, it was only for physical audio and video products such as CDs, DVDs and Blu-rays.

    Our challenge was to redesign the BBC’s commercial availability in-page module and product list pages to display a number of new media formats including ‘video on demand’ and ‘download to own’ while keeping the sometimes complex information clear and simple for users. It was also important for this section of the BBC not to show favouritism to any particular supplier.

    The previous incarnation of the commercial availability listings were a drab affair. They used a monochrome palette and at first glance, were not immediately obvious as to what product brand you were viewing. We introduced the programmes branding to listing pages, which not only liven things up but help distinguish which product is being viewed. We also improved the display of product and supplier information by removing the complex tab based interface and opting for the use of simple tables allowed to flow naturally down the page.

    • Interactive
    • Art direction
    • Strategy
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  • BBC Reading and Leeds festival 2012

    BBC Reading and Leeds festival 2012

    www.bbc.co.uk/readingandleeds

    Reading and Leeds festivals run concurrently with acts appearing at both locations over the same weekend. We designed the site so as to be clear with the user (especially those on site) who was on, when and where. The site documented the action for both venues and stands as a testament to a great weekend. The site was designed using the BBC GEL visual guidelines. We went down there and had a great time. Relive it yourself via the link below.

    • Interactive
    • Art direction
    • Strategy
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  • Ryan Gander

    Ryan Gander

    THE VIOLENT TAPES.
    Artist Ryan Gander commissioned Picture to make this 3d animation for a new art work to be displayed at Haus Konstruktiv in Zurich. The work required the 3D modelling of a video cassette, the design of a space scene, then a little bit of maths to get it spinning nicely.

    AN ALTERNATIVE TIMEFRAME.
    We were asked to design and render with animated video, an intro to a supposed exhibition in the style of a classic VT clock. There are 2 animations both appearing to count down 50 seconds, although one only takes 40 seconds to do it.

    The work has been exhibited at the Lisson Gallery London, Catellio De Rivoli in Turin, and Maison Hermes, Tokyo.

    • Motion
    • Art direction
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  • BBC T in the Park Festival 2011

    BBC T in the Park Festival 2011

    www.bbc.co.uk/music/festivals/tinthepark/2011

    This site was designed with the notion of the people being as important to the brand and ethos of the event as the acts and the iconography. The site was the second to use that years rendition of the Major Music Festivals Template. It broadcast live from the main stages and will remained online until the 2012 festival with hours of footage and background info available to view. Live twitter comments from the public, along with DJ opinion, made for a very 'live' feel to the event. The site was designed using the latest BBC GEL visual guidelines.

    • Interactive
    • Art direction
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  • Google Street View EMEA

    Google Street View EMEA

    Picture were commissioned to design and wrap Google's Street View EMEA (Europe, Middle East & Africa) fleet. Picture worked closely with the operational staff of Street View, putting in place teams across EMEA handling all installation planning and logistics.

    • Print
    • Art direction
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  • YouTube

    YouTube

    We were commissioned by Google to produce a showstopper show-reel video for YouTube as part of a YouTube Display Advertising campaign. As with much of what we do we needed to think about delivery via multiple languages, with this video operating across six markets. The end result was a highly lauded, and genuinely fascinating, video portrait of YouTube.

    • Motion
    • Art direction
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  • LVMH Women in Leadership

    LVMH Women in Leadership

    On the occasion of the 100th anniversary of International Women's Day on 8 March 2011, LVMH hosted an event in London at LVMH House entitled "EllesVMH: Women in Leadership".

    This event was an opportunity to confirm the Group's commitment to women's professional development in all positions and at every level of the organisation. This "EllesVMH: Women in Leadership" day built on the Leadership for Business Performance forum run for the Group's senior executives. Hosted by Chantal Gaemperle, the day was led by Bridget Farrands, author of Lost in Transition, a book of research on leaders' personal experiences of making transitions to senior roles and Professor Rob Goffee of London Business School who leads the Leadership forum.

    Picture photographed, filmed, edited the day. The results of which were updated on to their intranet for the rest of the LVMH staff to appreciate.

    • Motion
    • Branding
    • Experiential
  • Our Partners

    Our Partners

    www.softwire.com

    Softwire is a London-based software development company providing exceptional bespoke software solutions. The quality of their staff and project management ensures unfailing delivery of those solutions on time, on budget and to the highest level of quality.

    • Interactive
    • Strategy
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